Carl-Johan Hunefalk

Have you heard all the hype about Social Media and are interested in getting started? Perhaps you’ve already taken a few steps in the Social Media arena. This is the first of a series of articles on using Social Media for personal and business purposes. As you’ll see, personal and business interests in Social Media go hand in hand. Read more…

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Filed under: Social Media Marketing
Tags:Networking, Social Marketing, Social Media, Social Media Strategy

Mashable has listed 10 Great Tools For Online Business Communication for you to use.  Some are free, and others you pay for.

I decided on Skype for our office need. It’s encrypted, and supports both chat, voip and video conferencing. Also, it’s more widely spread over Europe than a lot of the other options listed.

What’s your flavor?

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Filed under: Productivity
Tags:Communication, Tools

Hi, this is Your Would-Be Customer.

I heard about you in a blog discussion the other day, so I thought I would go see who you are. So I Googled you, and tried to figure out what the address to your website is. I found it, or so I thought, since your name showed up lots of times in the search results.

Read more…

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Filed under: Social Media Marketing
Tags:Reputation Management, Your Customer

Chris Williams from The Register claims that people are getting bored with social networking. In a fairly critical article, Chris mentions several indicators that people are getting social networking overload.

If you’re suffering from Social Networking Fatigue, or Information Overload in general, check out a lifehacking site for advice. Lifehack.org has a post on how to deal with information overload that may be useful for you.

If you’re like me, a bit tired of having too many options in social networking, and not seeing the point of all of them, try defining your own Personal Social Media Strategy. A Personal Social Media Strategy is a process to structure your use of social media.

• Identify your social media objectives.
• Identify your current social media channels and prioritize based on your objectives.
• Locate potential other / new channels and social media functionality that may help your objectives.
• Create a strategy and plan for spending time and resources on social media, from your prioritized list of social media.
• Follow up regularly to make sure you use your time wisely.

What’s your perspective? Post your comments here or on the Personal Social Media Strategy page.

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Filed under: Social Media Marketing
Tags:Information Overload, Social Media, Social Networking Fatigue

I have decided to get back in the social media game - and at the same time put some life into this blog. To do that, I have added a lens on Squidoo, called Personal Social Media Strategy.

Many of us in Online Marketing don’t have the time to spend hours a day, managing social profiles (Facebook, Linkedin, Myspace, Xing) and updating what we’re doing (Twitter). However, there are many things that add to your own productivity and provide backups of information (del.icio.us, Flickr) that are very useful.

For me, as for many of my colleagues, is a shift in mindset. From thinking about the message and image you’re portraying to simply sticking to your core values and not worrying about word picking. In a lot of ways, it’s easier to just be yourself and write what you think, but there’s a point to having a strategy as well.

There are a lot of considerations when defining your Personal Social Media Strategy (PSMS?). Part of it is lifehacking (Wikipedia: Life hack), using strategies to cut through information overload, and part of it is selecting where to engage and prioritize, and how to interact with various types of social media.

Some considerations are:

• How much time do you have for using social media? Reading up on updates, contributing to your social network, staying up-to-date with new services?
• Where should you engage in social media? Your own blog, Answers (see Linkedin or Yahoo), social bookmarking, communities, wikis, podcasting, photo sharing, and so on? How do you pick?
• What to contribute? Self glorification is seen as shameless (and is, don’t you agree?) - even though most people love to talk about themselves. So if you have many interests or just one, how do you define what to contribute to your social network?

So get your voice heard, and join the discussion on Personal Social Media Strategy, or post your comments below.

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Filed under: Social Media Marketing
Tags:News, Social Media