Posted on March 21st, 2008 by Carl-Johan
The contributors to the Forrester Marketing Blog are taking their own advice and getting more personal with their readers. An excellent initiative, adding a picture of the author to each post, so you can get a view of who actually wrote it.
Professional bloggers like Problogger and marketers like Seth Godin all let you get up close and personal with the author, showing the face of the authors in pictures and videos.
Not to be outblogged, here’s a picture of yours truly, in case you haven’t seen me elsewhere. I won’t add my picture to every post yet, but that day will come, along with some better illustrations in my posts. Read more…
2 Comments »
Filed under: Social Media Marketing
Tags:Blogging, Personalization, Social Media Marketing
Posted on March 19th, 2008 by Carl-Johan
The latest hype in Social Media is FriendFeed, where you can aggregate all (or many of) your social media tools. There are a lot of practical applications to this, such as using the Imaginary Friend function as Master Aggregator.
I’ve put it to the test, and I’m pleasantly surprised. I have talked about social media fatigue before and the benefits of creating your personal social media strategy, to manage your time spent on social media.
Head on over to my FriendFeed and post a comment, or add your thoughts here.
No Comments yet, your thoughts are welcome »
Filed under: Social Media Marketing
Tags:Networking, Social Marketing, Social Media, Social Media Strategy
Posted on March 19th, 2008 by Carl-Johan
I have compiled a list of affiliate networks in Europe. Starting out with Denmark, since I am located in Copenhagen. This is a brief overview, designed to be a starting point for advertisers and publishers focusing on Europe.
Read more…
3 Comments »
Filed under: Performance Marketing
Tags:Affiliate Marketing, Affiliate Networks, Denmark
Posted on March 18th, 2008 by Carl-Johan
From talking to clients and industry colleagues, it has occurred to me that the SEO discipline is unclear to some. Even though people are used to online campaigns, affiliate marketing, SEM and other online marketing channels, there is a lack of understanding in some businesses as to what SEO actually involves. So here is a basic overview of what it entails. Read more…
1 Comment »
Filed under: Search Engine Optimization
Tags:Definitions, SEO, Tips
Posted on February 20th, 2008 by Carl-Johan
I have tested Twitter for a while, with a Tweet once or twice daily, from Google Talk, e-mail and through this blog’s plugin. Smart ways to microblog, easily integrated with various channels. Read more…
No Comments yet, your thoughts are welcome »
Filed under: Social Media Marketing
Tags:Social Marketing, Social Media, Social Networking Fatigue, Twitter
Posted on February 18th, 2008 by Carl-Johan
I recently received an invitation to try the new Trackur tool for managing you reputation online.
Right on the front page, Trackur makes big claims about making reputation management easy for you. Read more…
No Comments yet, your thoughts are welcome »
Filed under: Social Media Marketing
Tags:Reputation Management, Reviews, Social Media, Tools
Posted on February 13th, 2008 by Carl-Johan
On ProBlogger today, guest author Skellie posted a great article on How to Write Posts That Set StumbleUpon on Fire. Skellie is a web-only freelancer, writing on Anywired, among other places. Here is a quote from the post:
These are tips and ideas I use on a daily basis to get anywhere between a few hundred and a few thousand (or more) StumbleUpon visitors every day.
The article includes lots of tips for StumbleUpon Optimization, including what not to do. Check it out.
No Comments yet, your thoughts are welcome »
Filed under: Social Media Marketing
Tags:Link Management, Social Marketing, Social Media, StumbleUpon
Posted on February 13th, 2008 by Carl-Johan
This is the continued guide to Getting started in Social Media. In the previous post, you learned how to attract attention in Social Media.
This time, we’re moving on to some more details in Social Media Marketing. The question is, can you use Social Media for business purposes or is it just does it fit best just for personal use? Read more…
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Filed under: Social Media Marketing
Tags:Networking, Social Marketing, Social Media, Social Media Strategy
Posted on February 12th, 2008 by Carl-Johan
This is the continued Getting started guide to Social Media. In the last post, you could read about how you can get started with some basic social networking, using social bookmarking tools and your own blog.
This time, it’s about getting noticed and contributing to your social network. Read more…
1 Comment »
Filed under: Social Media Marketing
Tags:Networking, Social Marketing, Social Media, Social Media Strategy
Posted on February 11th, 2008 by Carl-Johan
Continuing the series on How to get started in Social Media.
Getting fully engaged in Social Media requires time, commitment, and sincerity. The social aspect means that actual people read what you contribute, so if you use it sporadically, your listeners lose interest. The same goes for what you say – if you don’t come across as sincere on the subject, nobody will bother to hear your opinion. Read more…
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Filed under: Social Media Marketing
Tags:Networking, Social Marketing, Social Media, Social Media Strategy
