Posted on September 3rd, 2008 by Carl-Johan
As social media spreads, web applications need to get smarter. They have to strike up a conversation with each visitor - and become sociable.
Part of the next evolution of the web - Web 3.0 to some - is claimed to be the Semantic Web, which enables websites to provide information about what information and functionality [...]
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Filed under: Trends
Tags:Conversation, Future, Social Media, Web 3.0
Posted on August 22nd, 2008 by Carl-Johan
Like many professional marketers, I glance at what Seth Godin has to say, once in a while. Mostly, it’s high-level words of wisdom for any business, with the view that marketing is part of every contact anyone has with the business.
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Filed under: Internet Marketing
Tags:Internet Marketing, Online Courtesy
Posted on August 14th, 2008 by Carl-Johan
It’s been over two months since I posted to this blog. Not because of laziness or lack of motivation, but because I have come down with an illness. It’s called Thyroid, and it is thoroughly unpleasant.
Not that blogging is the cause of this illness, but theoretically stress could be a contributing factor. I had not [...]
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Filed under: News
Tags:Blogging, health
Posted on June 13th, 2008 by Carl-Johan
Search Engine Optimization (SEO) is not rocket science. However, it’s something that you need to actively keep working on, to reach results. I have recently worked with a client on an SEO project, and I have created a process for them in four main parts, to improve their search engine rankings. I’ll share the structure [...]
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Filed under: Search Engine Optimization
Tags:Process, SEO
Posted on June 12th, 2008 by Carl-Johan
I haven’t been able to post much to this blog lately, since I am busy working on a consulting project. However, I’d just like to mention that this blog is still alive, and will be kept alive in the foreseeable future.
I have just added two new affiliate networks in Denmark to complete that list. If [...]
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Filed under: News
Tags:Blog, Updates
Posted on May 21st, 2008 by Carl-Johan
Posted on May 9th, 2008 by Carl-Johan
A website without a strategy is like driving through the jungle without a road to follow - you’re bound to get lost before you get very far! After all, there is a reason for every website’s existence - whether it’s revenue or awareness - that justifies its existence. Defining the reason for creating your website [...]
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Filed under: Internet Marketing
Tags:Internet Marketing, Online Marketing Strategy, Social Media Marketing, Strategy, Tips, Tools, Web Analytics
Posted on May 7th, 2008 by Carl-Johan
The Interactive Advertising Bureau (IAB) has put together some guidelines for video ads online.
The new guidelines cover three basic forms of online video ad formats: linear ads, non-linear ads and companion ads.
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Filed under: News
Tags:Advertising, Video
Posted on May 6th, 2008 by Carl-Johan
The official Google PageRank has been updated, so that many websites now have a new PageRank. SEO Sydney Blog reports evidence of PageRank being updated at the end of April, 2008.
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Filed under: Search Engine Optimization
Tags:Google PageRank, SEO
Posted on April 30th, 2008 by Carl-Johan
Although I’m busy writing a (quite long) post on online marketing, I have to stop and mention a very good post from Avinash Kaushik on dashboards. Avinash is the author of Web Analytics: An Hour A Day, which I can recommend to anyone who is new at web analytics, as well as the Analytics Evangelist [...]
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Filed under: Web Analytics
Tags:Actionable data, Productivity, usability, Web Analytics
