Posted on December 19th, 2007 by Carl-Johan
Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.
The challenge is that there is no standard for online metrics - both what to measure and how to measure it.
Advertisers [...]
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Filed under: Performance Marketing
Tags:Advertising, Internet Marketing, News
Posted on October 11th, 2007 by Carl-Johan
Trend spotting can be fun. Makes you feel in the now and in the know. But that alone is not necessarily going to make you or your company more money. Trend watching should ultimately lead to profitable innovation.
Read more on trendwatching.com’s Want to be a better trend watcher? Our top 5 tips
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Filed under: Trends
Posted on October 4th, 2007 by Carl-Johan
IAC Advertising Solutions has switched ad servers, abandoning DoubleClick in favor of aQuantives Atlas.
The ad sales division of IAC/InterActiveCorp said its goal in making the move was to consolidate IACs myriad Web properties into a single media ad serving platform using the latest available technology. It said the move to Atlas will allow it to [...]
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Filed under: News
Posted on September 7th, 2007 by Carl-Johan
PR-GB.com has written a short article on affiliate management, which may be interesting to those who are unfamiliar with the concept. The article is called Understanding affiliates.
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Filed under: Performance Marketing
Posted on September 7th, 2007 by Carl-Johan
Yahoo agreed to buy advertising network Blue Lithium for $300 million this week, a deal that adds to a string of industry acquisitions and signals a growing new direction for online ads.Blue Lithium, based in San Jose, Calif., specializes in selling performance-based display ads across a network of Web sites. Like search-related text ads, performance [...]
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Filed under: News
Posted on July 26th, 2007 by Carl-Johan
TradeDoubler announced today, July 26th, 2007, the acquisition of the IMW Group, with the two search marketing companies The Search Works and The Technology works. The acquisition places TradeDoubler as one of the largest online marketing companies in Europe.
The acquisition provides a lot of synergies for TradeDoubler and the acquired IMW Group. The product offerings [...]
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Filed under: News
