Affiliate Networks in Europe: United Kingdom

Posted on May 21st, 2008 by Carl-Johan

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Top 10 Mistakes Affiliate Advertisers Lose Money On

Posted on April 17th, 2008 by Carl-Johan

There are a number of misconceptions and mistakes made when it comes to affiliate marketing. Here are 10 common mistakes that I have collected from my time at TradeDoubler, Europe’s largest affiliate network.

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Affiliate Networks in Europe: Sweden

Posted on April 14th, 2008 by Carl-Johan

Affiliate marketing is not rocket science, but it requires some good affiliate management to be really successful at it. For one thing, a lot of times affiliate marketing is best optimized per market. If you can get a good pan-European deal with one affiliate network, you should probably go for that. However, it may pay [...]

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Affiliate networks in Europe: Denmark

Posted on March 19th, 2008 by Carl-Johan

I have compiled a list of affiliate networks in Europe. Starting out with Denmark, since I am located in Copenhagen. This is a brief overview, designed to be a starting point for advertisers and publishers focusing on Europe.

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TradeDoubler Gross Profit Growth

Posted on February 1st, 2008 by Carl-Johan

TradeDoubler has released their Full Year Report for 2007. The report shows a growth in Gross Profit, with transaction margins at a stable level.
In 2008, TradeDoubler will continue the rollout of td Searchware 4, the next generation of the BidBuddy search management software, which was part of an acquisition in 2007.
TradeDoubler - Investor Relations

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Challenges in getting advertising spend online

Posted on December 19th, 2007 by Carl-Johan

Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.
The challenge is that there is no standard for online metrics - both what to measure and how to measure it.
Advertisers [...]

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Understanding affiliates

Posted on September 7th, 2007 by Carl-Johan

PR-GB.com has written a short article on affiliate management, which may be interesting to those who are unfamiliar with the concept. The article is called Understanding affiliates.

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