I haven’t been able to post much to this blog lately, since I am busy working on a consulting project (actually, several). However, I’d just like to mention that this blog is still alive, and will be kept alive in the foreseeable future.
I have just added two new affiliate networks in Denmark to complete that [...]
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The Interactive Advertising Bureau (IAB) has put together some guidelines for video ads online.
The new guidelines cover three basic forms of online video ad formats: linear ads, non-linear ads and companion ads.
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IAC Advertising Solutions has switched ad servers, abandoning DoubleClick in favor of aQuantives Atlas.
The ad sales division of IAC/InterActiveCorp said its goal in making the move was to consolidate IACs myriad Web properties into a single media ad serving platform using the latest available technology. It said the move to Atlas will allow it to [...]
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Yahoo agreed to buy advertising network Blue Lithium for $300 million this week, a deal that adds to a string of industry acquisitions and signals a growing new direction for online ads.Blue Lithium, based in San Jose, Calif., specializes in selling performance-based display ads across a network of Web sites. Like search-related text ads, performance [...]
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TradeDoubler announced today, July 26th, 2007, the acquisition of the IMW Group, with the two search marketing companies The Search Works and The Technology works. The acquisition places TradeDoubler as one of the largest online marketing companies in Europe.
The acquisition provides a lot of synergies for TradeDoubler and the acquired IMW Group. The product offerings [...]
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