The Internet Advertising Bureau (IAB) Affiliate Marketing Council launched its guidelines for best practice in affiliate marketing at the end of November, 2008. Recently, they revised the best practice guidelines, to now include the voucher sector as well. Read more…
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Filed under: Performance Marketing
Tags:Affiliate Marketing, Best Practice, Guidelines
As social media spreads, web applications need to get smarter. They have to strike up a conversation with each visitor – and become sociable.
Part of the next evolution of the web – Web 3.0 to some – is claimed to be the Semantic Web, which enables websites to provide information about what information and functionality they have, and to communicate with other websites. It is a way to make information “understandable” by computers, so that they can perform tasks that humans would normally do. Read more…
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Filed under: Trends
Tags:Conversation, Future, Social Media, Web 3.0
Like many professional marketers, I glance at what Seth Godin has to say, once in a while. Mostly, it’s high-level words of wisdom for any business, with the view that marketing is part of every contact anyone has with the business. Read more…
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Filed under: Internet Marketing
Tags:Internet Marketing, Online Courtesy
It’s been over two months since I posted to this blog. Not because of laziness or lack of motivation, but because I have come down with an illness. It’s called Thyroid, and it is thoroughly unpleasant.
Not that blogging is the cause of this illness, but theoretically stress could be a contributing factor. I had not gotten far with the renewed effort on this blog, but I am still determined to get it rolling again.
Despite my illness, I am working hard to deliver SEO projects and Reputation Management work, and when I have recovered enough to continue with this blog, I will post about some interesting findings there.
Thank you all who are so supportive – I appreciate it more than I can tell you!
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Filed under: News
Tags:Blogging, health
Search Engine Optimization (SEO) is not rocket science. However, it’s something that you need to actively keep working on, to reach results. I have recently worked with a client on an SEO project, and I have created a process for them in four main parts, to improve their search engine rankings. I’ll share the structure of that process here.
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Filed under: Search Engine Optimization
Tags:Process, SEO
I haven’t been able to post much to this blog lately, since I am busy working on a consulting project. However, I’d just like to mention that this blog is still alive, and will be kept alive in the foreseeable future.
I have just added two new affiliate networks in Denmark to complete that list. If you have any updates to affiliate networks in Sweden or the UK, please write a comment here. Read more…
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Filed under: News
Tags:Blog, Updates
In the series of listing affiliate networks in Europe, the turn has come to the UK. British advertisers obviously have a lot more affiliate networks to choose from than countries like Sweden and Denmark, but the competition is a lot tougher as well. In general, if you are a UK-based business, consider the age, size and growth rate of each affiliate network, before you join. Read more…
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Filed under: Performance Marketing
Tags:Affiliate Marketing, Affiliate Networks
A website without a strategy is like driving through the jungle without a road to follow – you’re bound to get lost before you get very far! After all, there is a reason for every website’s existence – whether it’s revenue or awareness – that justifies its existence. Defining the reason for creating your website is part of your business plan.
Recent European surveys have shown that top management in many large enterprises lack a clear e-commerce strategy. The majority of top managers are unable to make use of the online channel. Do you belong to that group? Read on to see if you are getting the most out of your Internet Marketing Strategy. Read more…
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Filed under: Internet Marketing
Tags:Internet Marketing, Online Marketing Strategy, Social Media Marketing, Strategy, Tips, Tools, Web Analytics
The Interactive Advertising Bureau (IAB) has put together some guidelines for video ads online.
The new guidelines cover three basic forms of online video ad formats: linear ads, non-linear ads and companion ads. Read more…
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Filed under: News
Tags:Advertising, Video
The official Google PageRank has been updated, so that many websites now have a new PageRank. SEO Sydney Blog reports evidence of PageRank being updated at the end of April, 2008.
Do you count the PageRank as an important measurement for your website?
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Filed under: Search Engine Optimization
Tags:Google PageRank, SEO
