Posted on May 9th, 2008 by Carl-Johan
A website without a strategy is like driving through the jungle without a road to follow - you’re bound to get lost before you get very far! After all, there is a reason for every website’s existence - whether it’s revenue or awareness - that justifies its existence. Defining the reason for creating your website is part of your business plan.
Recent European surveys have shown that top management in many large enterprises lack a clear e-commerce strategy. The majority of top managers are unable to make use of the online channel. Do you belong to that group? Read on to see if you are getting the most out of your Internet Marketing Strategy. Read more…
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Filed under: Internet Marketing
Posted on May 7th, 2008 by Carl-Johan
The Interactive Advertising Bureau (IAB) has put together some guidelines for video ads online.
The new guidelines cover three basic forms of online video ad formats: linear ads, non-linear ads and companion ads. Read more…
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Filed under: News
Posted on May 6th, 2008 by Carl-Johan
The official Google PageRank has been updated, so that many websites now have a new PageRank. SEO Sydney Blog reports evidence of PageRank being updated at the end of April, 2008.
Do you count the PageRank as an important measurement for your website?
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Filed under: Search Engine Optimization
Posted on April 30th, 2008 by Carl-Johan
Although I’m busy writing a (quite long) post on online marketing, I have to stop and mention a very good post from Avinash Kaushik on dashboards. Avinash is the author of Web Analytics: An Hour A Day, which I can recommend to anyone who is new at web analytics, as well as the Analytics Evangelist for Google.
In his post, Avinash takes a look at existing dashboards, available in web analytics tools or from web analytics consultants. The great point he makes, is that most dashboards are not actionable. I’d say that accounts for most reports in most web analytics systems, as well as most other systems with reports.
So how do you create actionable dashboards? Read further on The “Action Dashboard” (An Alternative To Crappy Dashboards)
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Filed under: Web Analytics
Posted on April 23rd, 2008 by Carl-Johan
Recently, I have seen some bad and some good examples of marketing on Linkedin. Like Seth Godin mentions in his Meatball Sundae book, the new type of marketing is not interruptive, like broadcasting to an audience.
What not to do when marketing on Linkedin
Do not post blatant self-promotion in the Answers section. Here’s a real world example (details removed): Read more…
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Filed under: Social Media Marketing
Posted on April 19th, 2008 by Carl-Johan
For Internet Marketers in the Travel industry, there are plenty of opportunities to get engaged in Social Media Marketing. Here is a list of 25 travel specific social networking websites that let you get engaged with your audience. Read more…
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Filed under: Social Media Marketing
Posted on April 17th, 2008 by Carl-Johan
Like I’ve mentioned, pictures are a great idea in a blog, and thumbshots of websites add credibility to a website. Here is a short tutorial on how to add thumbshots to the comments you get on your blog: Read more…
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Filed under: Social Media Marketing
Posted on April 17th, 2008 by Carl-Johan
There is a great value in pictures. The majority of human beings are visually oriented, and we use pictures on a website to get a quick orientation of the content.
To make it easier for visitors to evaluate content, add pictures to your blog posts or website’s articles. Flickr lets you save and share your pictures, as well as use others on your website, through the Creative Commons license.
There is a feature for bloggers and website owners to add thumbshots to the website they are linking to. The very appropriate name of the service is thumbshots.org. Read more…
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Filed under: Social Media Marketing
Posted on April 17th, 2008 by Carl-Johan
There are a number of misconceptions and mistakes made when it comes to affiliate marketing. Here are 10 common mistakes that I have collected from my time at TradeDoubler, Europe’s largest affiliate network. Read more…
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Filed under: Performance Marketing
Posted on April 16th, 2008 by Carl-Johan
I have decided to add my del.icio.us bookmarks to this blog. You can see them in the lower right hand menu. You can also add me as a friend directly on del.icio.us or on StumbleUpon.
Also, remember to add me to your Twitter and subscribe to this blog via RSS.
If you own a blog, connect to me on BlogCatalog or join my MyBlogLog community.
There are also other ways to connect - share your bookmarks with me as well.
[Update] I should probably add my Google Reader feed as well, for those who are interested.
photo credit: The Shopping Sherpa
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Filed under: Links
