Four Focus Areas for Improved SEO
Search Engine Optimization (SEO) is not rocket science. However, it’s something that you need to actively keep working on, to reach results. I have recently worked with a client on an SEO project, and I have created a process for them in four main parts, to improve their search engine rankings. I’ll share the structure of that process here. Read more…
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Filed under: Search Engine Optimization
New affiliate networks in a down period
I haven’t been able to post much to this blog lately, since I am busy working on a consulting project (actually, several). However, I’d just like to mention that this blog is still alive, and will be kept alive in the foreseeable future.
I have just added two new affiliate networks in Denmark to complete that list. If you have any updates to affiliate networks in Sweden or the UK, please write a comment here. Read more…
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Filed under: News
Affiliate Networks in Europe: United Kingdom
In the series of listing affiliate networks in Europe, the turn has come to the UK. British advertisers obviously have a lot more affiliate networks to choose from than countries like Sweden and Denmark, but the competition is a lot tougher as well. In general, if you are a UK-based business, consider the age, size and growth rate of each affiliate network, before you join. Read more…
TOC: Affiliate Networks in Europe
- Affiliate networks in Europe: Denmark
- Affiliate Networks in Europe: Sweden
- Affiliate Networks in Europe: United Kingdom
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Filed under: Performance Marketing
Implementing a Successful Internet Marketing Strategy
A website without a strategy is like driving through the jungle without a road to follow - you’re bound to get lost before you get very far! After all, there is a reason for every website’s existence - whether it’s revenue or awareness - that justifies its existence. Defining the reason for creating your website is part of your business plan.
Recent European surveys have shown that top management in many large enterprises lack a clear e-commerce strategy. The majority of top managers are unable to make use of the online channel. Do you belong to that group? Read on to see if you are getting the most out of your Internet Marketing Strategy. Read more…
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Filed under: Internet Marketing
Online Video Ad Guidelines
The Interactive Advertising Bureau (IAB) has put together some guidelines for video ads online.
The new guidelines cover three basic forms of online video ad formats: linear ads, non-linear ads and companion ads. Read more…
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Filed under: News
Google PageRank Updated
The official Google PageRank has been updated, so that many websites now have a new PageRank. SEO Sydney Blog reports evidence of PageRank being updated at the end of April, 2008.
Do you count the PageRank as an important measurement for your website?
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Filed under: Search Engine Optimization
The Action Dashboard
Although I’m busy writing a (quite long) post on online marketing, I have to stop and mention a very good post from Avinash Kaushik on dashboards. Avinash is the author of Web Analytics: An Hour A Day, which I can recommend to anyone who is new at web analytics, as well as the Analytics Evangelist for Google.
In his post, Avinash takes a look at existing dashboards, available in web analytics tools or from web analytics consultants. The great point he makes, is that most dashboards are not actionable. I’d say that accounts for most reports in most web analytics systems, as well as most other systems with reports.
So how do you create actionable dashboards? Read further on The “Action Dashboard” (An Alternative To Crappy Dashboards)
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Filed under: Web Analytics
The Wrong and the Right Way to Use Linkedin Answers for Social Media Marketing
Recently, I have seen some bad and some good examples of marketing on Linkedin. Like Seth Godin mentions in his Meatball Sundae book, the new type of marketing is not interruptive, like broadcasting to an audience.
What not to do when marketing on Linkedin
Do not post blatant self-promotion in the Answers section. Here’s a real world example (details removed): Read more…
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Filed under: Social Media Marketing
25 Social Media for Travel Marketing
For Internet Marketers in the Travel industry, there are plenty of opportunities to get engaged in Social Media Marketing. Here is a list of 25 travel specific social networking websites that let you get engaged with your audience. Read more…
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Filed under: Social Media Marketing
Tutorial: Adding Thumbshots to Your WordPress Blog
Like I’ve mentioned, pictures are a great idea in a blog, and thumbshots of websites add credibility to a website. Here is a short tutorial on how to add thumbshots to the comments you get on your blog: Read more…
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Filed under: Social Media Marketing
